SEO Case / Furniture
Furniture E-commerce Store
- 6 months
- Highly competitive niche
- E-commerce
organic traffic
sales growth
average position
months instead of 8 with no results
About the Project
What the Client Came With
- 8 months with an agency — rankings did not grow, and money was being wasted
- Highly competitive niche — major players compete aggressively on all fronts
- The website had been on the market for a long time, but its potential was not being realized
- Traffic had stagnated, with no growth for key search queries
- Skepticism after a poor experience — real results were needed
What the Client Wanted
The minimum goal was to return to the previous level of traffic and sales. The client understood the difficulty of the niche and was ready for an honest conversation. We agreed on a 6-month period. Any growth above the baseline would already be a win.
Niche
Competition
Project duration
Starting Situation
| Metric | Starting value |
|---|---|
| Organic traffic | 29 000 / month |
| Keywords in TOP 10 | 1 900 |
| Average position | 11 |
| Orders from SEO | 149 / month |
| Previous contractor | 8 months with no results |
What Was Done
01. Audit & Analysis
- Review of the previous contractor's mistakes
- Full technical audit of the website
- Competitor analysis in the niche
- Finding quick growth opportunities
- Fixing accumulated issues
02. Technical Optimization
- Fixing critical indexing errors
- Optimizing page load speed
- Fixing duplicate pages and meta tags
- Correct URL structure
- Implementing Schema.org structured data
03. Semantics & Structure
- Expanding the keyword set
- Clustering search queries by category
- Creating new landing pages for search queries
- Optimizing the catalog structure
04. Content
- SEO content for priority categories
- Optimizing title and description tags
- Improving product pages
- Improving descriptions and product specifications
05. Commercial Factors
- Improving UX and navigation
- Trust elements: reviews, certificates
- Optimizing the path to purchase
- Optimizing conversion elements
06. Off-Page Promotion
- Building a high-quality backlink profile
- Optimizing the anchor list
- Placement on relevant industry websites
- Monitoring the backlink profile
How We Promoted the Website
Months 1–2
Diagnosis
Months 3–4
Optimization
Months 5–6
Growth
Results
| Metric | Before | After |
|---|---|---|
| Organic traffic | 29 000 / month | 46 400 / month |
| Keywords in TOP 10 | 1 900 | 2 680 |
| Average position | 11 | 7 |
| Orders from SEO | 149 / month | 177 / month |
Key Achievements
- Traffic grew by 60% in a highly competitive niche — from 29,000 to 46,400 / month
- There are now 2,680 keywords in TOP 10 instead of 1,900
- In 6 months, we achieved what had not been achieved in 8 months with the agency
- SEO-driven sales increased by 19% — from 149 to 177 orders per month
- Average position improved from 11 to 7
- Not just recovery — confident growth above the previous level
Conclusion
This case shows that results are possible even in a highly competitive niche and after an unsuccessful experience with another contractor. We set an honest goal: at minimum, return to the previous level. In the end, over 6 months, traffic grew by 60%, sales by 19%, and the average position improved from 11 to 7. What the website had struggled with for 8 months without progress was not only fixed, but turned into a growth opportunity.
