I turn Google search into measurable growth for business
I am Eugene Pakharenko, an SEO expert. For 7+ years I have worked on technical SEO, site architecture, content and white-hat link building for e-commerce, B2B and international projects. Here are my cases and notes on what really works in search.
- years in SEO
- 7+
- projects & audits
- 180+
- clients in TOP-5
- 94%
- Google Search Console
- GA4
- Ahrefs
- Semrush
- Screaming Frog
- Looker Studio
- Serpstat
Selected cases
Fashion e-commerce store: +71% orders from SEO and +26% revenue
- Sessions / mo
- 12,400 → 38,900
- Visibility
- 1,120 in TOP-10
Auto-parts store: organic traffic scaled from 8,400 to 84,200 sessions/mo (+902%)
- Sessions / mo
- 8,400 → 84,200
- Visibility
- 1,840 in TOP-3
One-time SEO optimization for a B2B company: commercial leads up 3.8×
- Sessions / mo
- 2,100 → 8,600
- Visibility
- 85% of services in TOP-5
What I work on
Areas where I have the most hands-on experience — each of them is backed by cases and articles on this site.
Technical SEO
Indexation, crawl budget, rendering, Core Web Vitals, migrations without traffic loss.
E-commerce SEO
Category and filter architecture, product schema, scaling landing pages for thousands of SKUs.
International SEO
Multilingual structure, hreflang, entering US and EU markets, comparison content.
Link building & digital PR
Donor selection with risk control, outreach, publications in industry media.
Local SEO
Google Business Profile, Maps 3-Pack, multi-location projects.
Analytics & AI search
GA4, Search Console, Looker Studio; optimisation for AI Overviews and LLM search (GEO).
How I approach every project
-
01
Step 1
Diagnosis
Search Console, logs, crawl and competitors: find what actually limits growth.
-
02
Step 2
Priorities
Hypotheses ranked by impact and effort instead of a 300-item checklist.
-
03
Step 3
Implementation
Clear specifications for developers, content and links — and control of every change.
-
04
Step 4
Measurement
Before/after for every change: traffic, visibility, leads and revenue.
Fresh articles and SEO research
Step-by-step SEO plan for 2026: what works in the age of AI Overviews and HCU
Analysis of recent Google updates, the impact of AI answers, and the factors that now matter most for maintaining TOP-3 positions.
Penalty-safe link building: how we select trusted sites for Outreach and crowd marketing
A practical donor-evaluation method using Ahrefs and Majestic: why cheap exchange links hurt sites and how to build links that carry real authority.
75-point technical SEO audit checklist for e-commerce
A complete guide to auditing faceted navigation, canonicals, pagination duplicates, robots.txt and server logs for OpenCart, WordPress and Bitrix.
