LawLex law firm: +442% qualified enquiries and Google leadership

Client: LawLex attorneys’ association

Organic traffic ~~1,400~~ → 12,200 sessions per month

Growth ×8.7 +771%

Queries in TOP-10 60 → 490 380 in TOP-3

Business result From 35 to 190 consultation requests / mo (+442%)

How the traffic grew, month by month

Organic sessions Queries in TOP-10

Hover or tap the chart to see the numbers for each month. Source: Google Search Console / GA4.

01
The problem

Legal services are one of the most competitive and strictly evaluated niches in Google (YMYL). The site had no expertise signals — no attorney profiles, no verified cases — and competitors outranked the firm in Google Maps.
02
What I did
- Landing page structure by practice area and industry
- E-E-A-T signals: court decisions, certificates, client reviews
- Schema.org LegalService, Attorney and FAQ markup
- Google Business Profile in the Maps TOP-3
- Practice-area structure (tax, arbitration, M&A, business protection)
- Published real court decisions and reviews by recognised experts
- Work with reviews and the Google Business Profile
- Mobile consultation booking without unnecessary form fields
03
The result
- Consultation requests grew from 35 to 190 per month (+442%)
- Acquisition cost for retainer clients dropped by 64%
- Stable TOP-3 in Google Maps for all key local queries

Key insight

In YMYL topics Google ranks trust. Real court decisions, attorney profiles and reviews delivered more than any keyword-driven copy.

Eugene Pakharenko