All cases
International SaaS (US / EU)
8 months
International SaaS: entering US and EU markets, from 2,500 to 41,000 visits/mo
Client: B2B project-management SaaS platform
Organic traffic
2,500 → 41,000
sessions per month
Growth
×16
+1,540%
Queries in TOP-10
80 → 1,680
860 in Google US TOP-5
Business result
1,240 new paid subscriptions per month
How the traffic grew, month by month
Organic sessions
Queries in TOP-10
| Month | Sessions | TOP-10 queries |
|---|---|---|
| M1 | 2,500 | 80 |
| M2 | 4,100 | 150 |
| M3 | 7,900 | 310 |
| M4 | 14,300 | 590 |
| M5 | 23,600 | 870 |
| M6 | 31,200 | 1,180 |
| M7 | 37,400 | 1,420 |
| M8 | 41,000 | 1,680 |
Hover or tap the chart to see the numbers for each month. Source: Google Search Console / GA4.
-
01
The problem
A young SaaS was entering the US and EU markets, where the top results belong to brands with huge budgets. Competing on generic queries was unrealistic, and broken hreflang on the multilingual site confused Google.
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02
What I did
- 48 high-converting competitor comparison pages
- Multi-regional hreflang architecture with language subfolders
- Publications in authoritative industry media (DR 65–82)
- SoftwareApplication and FAQ markup
- Content matrix for decision makers (CTOs, product managers)
- Digital PR built on original productivity research
- Trial funnel optimised right from review and comparison pages
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03
The result
- Organic search became the #1 lead channel (64% of the funnel)
- The ARR growth helped close a Series A round
Key insight
Eugene Pakharenko
The hottest users search for comparisons: “X vs Y”, “X alternatives”. Comparison pages brought an audience that is already choosing a tool — and it converted to trials best of all.
Eugene Pakharenko