All cases
B2B · Manufacturing & wholesale
3 months
One-time SEO optimization for a B2B company: commercial leads up 3.8×
Client: Industrial equipment manufacturer and distributor
Organic traffic
2,100 → 8,600
sessions per month
Growth
×4.1
+310% traffic
Queries in TOP-10
95 → 610
85% of services in TOP-5
Business result
Leads up 3.8× (from 14 to 53 / mo)
How the traffic grew, month by month
Organic sessions
Queries in TOP-10
| Month | Sessions | TOP-10 queries |
|---|---|---|
| M1 | 2,100 | 95 |
| M2 | 3,200 | 170 |
| M3 | 4,900 | 290 |
| M4 | 6,400 | 410 |
| M5 | 7,800 | 520 |
| M6 | 8,600 | 610 |
Hover or tap the chart to see the numbers for each month. Source: Google Search Console / GA4.
-
01
The problem
The manufacturer’s site looked like a catalogue without selling pages: Google did not understand which industries the equipment was for, some pages were blocked from indexing, and leads came mostly from referrals.
-
02
What I did
- 150+ point audit with implementation control
- Commercial B2B keyword research and clustering
- Optimization of product catalogue and specification pages
- Organization, Service and FAQ markup
- Catalogue classified by application industry and compatibility
- Technical specifications for developers with correct code examples
- Crawl budget cleaned of duplicates in Google Search Console
- Quick wholesale price request buttons and an online calculator
-
03
The result
- Supply requests grew from 14 to 53 per month (3.8×)
- Over 85% of high-margin B2B services reached Google TOP-5
- The optimisation paid for itself in the second month after implementation
Key insight
Eugene Pakharenko
A B2B buyer does not search for “equipment” — they search for a solution to their problem. Industry-specific pages turned the catalogue into clear answers, and leads came without buying links.
Eugene Pakharenko