SEO cases: problem → solution → result

A store with thousands of products, yet Google mostly indexed junk: pagination, sorting and filter combinations. Key categories and brands cannibalised each other and the mobile version was slow. Traffic was flat and search orders were not growing.

After moving to a new CMS, traffic collapsed: old URLs were not redirected, make and model filters generated tens of thousands of duplicates, and the backlink profile was weaker than competitors’.

The manufacturer’s site looked like a catalogue without selling pages: Google did not understand which industries the equipment was for, some pages were blocked from indexing, and leads came mostly from referrals.

Legal services are one of the most competitive and strictly evaluated niches in Google (YMYL). The site had no expertise signals — no attorney profiles, no verified cases — and competitors outranked the firm in Google Maps.

A young SaaS was entering the US and EU markets, where the top results belong to brands with huge budgets. Competing on generic queries was unrealistic, and broken hreflang on the multilingual site confused Google.

Equipment rental means expensive deals and few searches. The site was inconvenient on a phone, even though foremen order straight from the construction site, and the company was invisible in Google Maps in most of its cities.