SEO Case Study / Cosmetics
Online Cosmetics Store
- 10 months of organic growth
- Ukraine
- E-commerce
organic traffic
TOP
categories in TOP 10
sales growth
results in 10 months
About the Project
The Client’s Starting Point
- Very low organic traffic — only 2,100 visits per month
- Key categories were stuck in the TOP 20 and could not rank higher
- Low visibility for commercial search queries in the niche
- Only 49 keywords in the TOP 10 despite a large product range
- Insufficient sales from organic search
What the Client Wanted
Increase organic traffic and sales. The priority was to move categories from the TOP 20 into the TOP 10. This required extensive analysis and targeted work on underperforming pages. The result was achieved in month 10 — ahead of schedule.
Niche
Region
Project Duration
Starting Situation
| Metric | Starting Point |
|---|---|
| Organic traffic | 2,100 / month |
| Keywords in TOP 10 | 49 |
| Average position | 19 |
| Orders from SEO | 52 / month |
What Was Done
01. Audit and Analysis
- Fixing indexing errors
- Page speed optimization
- Fixing duplicate pages and meta tags
- Proper URL structure
- Implementation of Schema.org structured data
02. Category Optimization
- Analysis of categories in the TOP 20
- Targeted optimization for the TOP 10
- Expansion of category keyword coverage
- New landing pages
03. Analytics and Strategy
- In-depth competitor analysis
- Identification of quick growth opportunities
- Regular ranking monitoring
- Data-driven strategy adjustments
04. Content
- SEO content for categories
- Optimization of title tags and meta descriptions
- Product page improvements
- Optimization of descriptions and specifications
05. Commercial Factors
- UX and page structure improvements
- Guarantees and reviews — trust elements
- Optimization of the purchase journey
06. Off-Page SEO
- Backlink building
- Anchor text optimization
- Placements on relevant industry websites
How We Grew the Site
Months 1–3
Foundation
Months 4–7
Growth
Months 8–10
Results Ahead of Schedule
Results
| Metric | Before | After |
|---|---|---|
| Organic traffic | 2,100 / month | 5,061 / month |
| Orders from SEO | 49 | 118 |
| Average position | 19 | 8 |
| Orders from SEO | 52 / month | 69 / month |
Key Achievements
- Organic traffic increased by 141% — from 2,100 to 5,061 / month
- Key categories moved from the TOP 20 into the TOP 10
- The result was achieved in month 10 — ahead of schedule
- Sales from SEO increased by 33%
- Average position improved from 19 to 8
- The number of keywords in the TOP 10 increased from 49 to 118
Conclusion
The key to the result was targeted work on categories that were ranking in the TOP 20 — we systematically moved them into the TOP 10 through analysis and optimization. This produced significant growth in visibility and traffic. Over 10 months, organic traffic increased by 141%, sales from SEO grew by 33%, and the average position improved from 19 to 8. The goal was achieved ahead of schedule.
