B2B / SEO
One-Time SEO Optimization for a B2B Company
- Project completed — the website achieved significant growth in organic visibility
+
0
%
organic traffic growth
+
0
%
keywords in TOP 10
from 32 to 11
average position improvement
21 → 0
technical SEO errors
One-time SEO optimization for a B2B company. At the start, the website had low organic visibility, numerous technical issues, and under-optimized pages. The main objective was to identify growth opportunities and optimize the website as effectively as possible within a one-time project.
About the Project
The Client’s Starting Point
- Low organic traffic — around 300 visits per month
- Only 24 search queries in the TOP 10
- Average website position — 32
- 21 technical SEO errors
- Website pages were not sufficiently optimized for search demand
- The internal site structure had not been fully optimized
What the Client Wanted
Increase the website’s search visibility, attract more targeted organic traffic, and resolve the main SEO issues without moving to long-term SEO support.
Starting Situation
| Metric | Starting Point |
|---|---|
| Organic traffic | 300 / month |
| Keywords in TOP 10 | 24 |
| Average position | 32 |
| Technical errors | 21 |
What Was Done
01. SEO Audit and Analysis
- Conducted a complete technical SEO audit
- Analyzed the website structure
- Analyzed competitors in the B2B niche
- Identified the main growth opportunities
- Checked indexing and the website’s technical parameters
02. Keyword Research
- Analyzed search demand
- Expanded the keyword set
- Mapped search queries to relevant pages
- Identified priority areas for optimization
03. Page Optimization
- Optimized Title and Description tags
- Optimized H1 and heading structure
- Optimized textual content
- Improved landing page structure
- Configured internal linking
04. Technical Optimization
- Fixed the identified technical issues
- Checked page indexing
- Optimized canonical tags
- Checked Sitemap.xml and Robots.txt
- Eliminated duplicate pages
- Cleaned up the URL structure
05. Recommendations for Further Growth
- Prepared recommendations for the website’s further SEO development that the client can use for continued in-house optimization or future promotion.
How the Work Progressed
Analysis
Reviewed the website, competitors, and search demand, then identified the main issues and growth opportunities.
Optimization
Performed technical and on-page SEO optimization of priority pages.
Result
After the changes were implemented, the website significantly increased organic traffic and the number of keywords in the TOP 10.
Results
| Metric | Before | After |
|---|---|---|
| Organic traffic | 300 / month | 1 600 / month |
| Keywords in TOP 10 | 24 | 95 |
| Average position | 32 | 11 |
| Technical errors | 21 | 0 |
Key Achievements
- Organic traffic increased by 433% — from 300 to 1,600 visits per month
- The number of keywords in the TOP 10 increased by 296% — from 24 to 95
- Average position improved from 32 to 11
- All 21 identified technical errors were resolved
- The website achieved significantly greater visibility for target B2B search queries
Conclusion
Even within a one-time SEO optimization project, significant results are possible when the website’s key issues are identified first and efforts are focused on the most important growth opportunities.
In this project, the main focus was on technical optimization, keyword research, site structure, and on-page optimization. As a result, organic traffic increased more than fivefold, while the number of keywords in the TOP 10 grew nearly fourfold.
