SEO Case Study / Auto Parts
Online Auto Parts Store
- 12 months of organic growth
- Ukraine
- E-commerce
+
0
%
organic traffic
+
0
%
sales growth
TOP
keywords in TOP 10
reduced dependence on paid ads
About the Project
The Client’s Starting Point
- Low organic traffic in a highly competitive niche
- Complete dependence on paid advertising — the budget was not paying off
- Low visibility for commercial search queries
- Low conversion despite existing traffic
- Lack of a systematic SEO strategy
What the Client Wanted
Increase organic traffic and reduce dependence on paid advertising. The client wanted a stable flow of targeted visitors from search and sales growth without being tied to an advertising budget.
Niche
Auto Parts / E-commerce
Region
Ukraine
Project Duration
12 months
Starting Situation
| Metric | Starting Point |
|---|---|
| Organic traffic | 22,420 / month |
| Keywords in TOP 10 | 529 |
| Average position | 32 |
| Orders from SEO | 458 / month |
What Was Done
01. Technical Audit
- Fixing indexing errors
- Page speed optimization
- Fixing duplicate pages and meta tags
- Proper URL structure
- Implementation of Schema.org structured data
02. Site Structure
- Restructuring product categories
- Expansion of the keyword set (~3,000 queries)
- New landing pages targeting search queries
- Keyword clustering
03. Content
- SEO content for categories
- Optimization of title tags and meta descriptions
- Product page improvements
- Optimization of descriptions and specifications
04. Internal Linking
- Strengthening priority pages
- Redistributing internal link equity across the site
05. Commercial Factors
- UX and page structure improvements
- Guarantees and reviews — trust elements
- Optimization of the purchase journey
06. Off-Page SEO
- Backlink building
- Anchor text optimization
- Placements on relevant industry websites
How We Grew the Site
Months 1–3
Foundation
Audit, critical issue resolution, and keyword research
Months 4–8
Growth
Content, keyword expansion, and backlink building
Months 9–12
Result
Traffic +75%, revenue +33%, reduced dependence on paid ads
Results
| Metric | Before | After |
|---|---|---|
| Organic traffic | 22,420 / month | 39,235 / month |
| Keywords in TOP 10 | 529 | 1,481 |
| Average position | 32 | 11 |
| Orders from SEO | 458 / month | 609 / month |
Key Achievements
- Organic traffic increased by 75%
- The number of keywords in the TOP 10 increased 2.8×
- A systematic SEO strategy was established
- Revenue from organic search increased by 33%
- Average position improved from 32 to 11
- Reduced reliance on paid advertising in favor of organic search
Conclusion
Over 12 months of systematic work, organic traffic for the online auto parts store increased by 75%, while revenue from organic search grew by 33%. The number of keywords in the TOP 10 nearly tripled — from 529 to 1,481. A comprehensive approach reduced dependence on paid advertising and turned search into a stable source of sales.
