SEO Case Study

SEO During Online Store Development

organic traffic

month to first visitors

months of SEO support during development

first orders

after launch

This project started completely from scratch. The online store did not yet exist, so SEO work began during the development stage.

We did not simply prepare recommendations — we also supervised their implementation by the developers, checking technical requirements, site structure, future indexing, and SEO parameters.

As a result, just one month after launch, the website began receiving organic traffic and its first orders.

About the Project

Starting Point

The website and online store had not yet been created
Organic traffic — 0
Search visibility — 0
The SEO structure had to be built from scratch
A proper technical foundation had to be established from the start

Project Goals

Build an SEO foundation before launch so that after release, there would be no need to spend time fixing critical issues and the site could start generating organic traffic and first sales immediately.

What Was Done

01. SEO Site Structure

02. SEO Recommendations for Development

Prepared technical requirements for developers covering:
page structure
URL
meta tags
H1-H3
Canonical
Sitemap.xml
Robots.txt
pagination
filters
structured data
internal linking

03. Developer Implementation Control

We did not stop at handing over the technical requirements — we monitored their implementation at every stage of development.
Reviewed the implementation of SEO recommendations
Tested functionality after changes were made
Identified issues and reported them to the developers
Monitored fixes
Reviewed the website before launch

04. Launch Preparation

Before release, we reviewed the website’s key SEO parameters:
indexing setup
technical errors
meta tags
page structure
Sitemap.xml
Robots.txt
Canonical
structured data
mobile version

05. SEO After Launch

After launch, we continued supporting the website:
monitored indexing
tracked rankings and traffic
analyzed the initial results
identified additional growth opportunities
optimized priority pages

How the Work Progressed

Planning

Defined the SEO structure and requirements for the future online store before development began.

Development

The developers implemented the functionality while we monitored compliance with the SEO requirements and reviewed the results.

Launch

Before release, we conducted a final SEO review and prepared the website for indexing.

Initial Results

Just one month after launch, the website began receiving organic traffic and its first orders.

Results

Metric	Before	Result
Organic traffic	0	300 / month
Search queries	0	700
Orders from SEO	0	First orders
SEO support	—	3 months

Key Achievements

The online store was launched with a solid SEO foundation
SEO was incorporated before development began
Monitored the developers’ implementation of technical requirements
The website began receiving organic traffic just one month after launch
The first orders from organic search were generated at an early stage
Avoided the buildup of critical SEO issues after launch

Conclusion

SEO does not have to begin after a website is launched.

In this project, optimization started during the development stage. This allowed SEO requirements to be built directly into the online store’s structure and functionality, while their implementation was monitored throughout the entire development process.

As a result, after launch there was no need to spend months fixing basic issues — the website was immediately ready for indexing and attracting organic traffic.

Planning to Launch a New Website?

I’ll help build SEO into the development process, oversee the developers’ work, and prepare the website to start attracting organic traffic immediately after launch.