SEO Case Study
Comprehensive SEO Audit of a Website
- 24 days
- Comprehensive Audit
- SEO
- After the comprehensive audit, traffic increased 4.5× and sales doubled
organic traffic growth
traffic growth
sales growth
to conduct the audit and prepare recommendations
The client came to us with a problem: the website was being developed regularly and new pages were being added, but organic traffic was barely growing, and sales were not increasing either.
We needed to understand why adding more pages was not leading to business growth.
We conducted a comprehensive website analysis and prepared a step-by-step plan for further development.
About the Project
The Client’s Starting Point
- Organic traffic — only about 400 visits per month
- New pages were added regularly, but traffic was not growing
- Sales were not increasing
- There was no clear understanding of the main growth opportunities
- A comprehensive website analysis was needed, not just a technical audit
Objective
Identify the reasons for the lack of growth, determine critical issues and growth opportunities, and then prepare a clear prioritized action plan.
What Was Analyzed
01. Competitors
- Analysis of key competitors
- Comparison of website structures
- Search visibility analysis
- Landing page analysis
- Content and commercial factor analysis
- Identification of growth opportunities
02. Technical Condition
- Conducted a complete technical analysis of the website:
- indexing
- duplicate pages
- meta tags
- headings
- Canonical
- Sitemap.xml
- Robots.txt
- URL structure
- page speed
- technical errors
- page functionality
03. SEO and Search Demand
- Keyword analysis
- Evaluation of page relevance to search queries
- Website structure analysis
- Identification of missing landing pages
- Internal linking analysis
- Identification of priority areas
04. Usability and CRO
- Analyzed the website not only from an SEO perspective, but also from a conversion perspective:
- navigation usability
- user journey to inquiry/purchase
- page structure
- calls to action
- commercial factors
- trust elements
- potential customer drop-off points
05. Backlink Profile
- Backlink analysis
- Quality and relevance of referring domains
- Anchor text profile
- Backlink profile dynamics
- Comparison with competitors
- Identification of opportunities for further off-page SEO
06. Google Analytics and Google Search Console
- Reviewed analytics and search performance data:
- organic traffic trends
- search queries
- rankings
- CTR
- landing pages
- conversions
- user behavior
- indexing errors and issues
07. Full Website Crawl
- Crawled the website and reviewed the technical condition of its pages to identify issues that could affect indexing, rankings, and user experience.
What We Delivered
Based on all findings, we created a comprehensive prioritized SEO growth plan:
- which issues to fix first
- which pages to optimize
- which pages to create
- which areas to develop
- what to change from a UX/CRO perspective
- how to improve content
- which tasks to assign to developers
- which directions to use for further growth
How the Work Progressed
Analysis
Diagnostics
Planning
Implementation
Results
| Metric | Before | After |
|---|---|---|
| Organic traffic | 400 / month | 1,800 / month |
| Traffic growth | — | +350% |
| Traffic growth | — | ×4.5 |
| Sales | 100% | 200% |
| Sales growth | — | ×2 |
Key Achievements
- Organic traffic increased from 400 to 1,800 visits per month
- Organic traffic growth reached 350%
- The website increased organic traffic 4.5×
- Sales doubled
- The main issues limiting website growth were identified and resolved
- A clear plan for further SEO growth was created
Conclusion
The website’s problem was not the number of pages. The client regularly added new pages, but they did not generate the expected growth.
The comprehensive audit made it possible to evaluate the website from several angles at once: SEO, technical condition, competitors, UX/CRO, analytics, and backlink profile.
After the recommendations were implemented, organic traffic increased 4.5× — from 400 to 1,800 visits per month — while sales doubled.
This case shows that before scaling a website, it is important to first understand exactly what is preventing it from growing.
