Technical SEO Audit
Pet Supplies E-commerce Store
- 14-day audit
- Ukraine
- E-commerce
+
0
%
organic traffic
0
pages created
×
0
increase in orders
0
days of auditing
The website was losing growth potential due to significant technical SEO issues that prevented it from scaling. After a detailed 14-day audit and implementation of the recommendations, organic traffic increased by 250%, while the number of orders grew 4×.
Here is what was holding the website back, what we discovered, and what was fixed.
About the Project
Situation Before the Audit
- Traffic had stagnated at around 1,200 visits per month
- Only 40 orders per month despite a strong product range
- The site had HTTPS, but hreflang was not configured
- A large number of non-canonical pages
- A high percentage of pages were not being indexed due to technical issues
Work Format
We conducted a complete technical SEO audit over 14 days. The final deliverable included a detailed report with priorities and actionable recommendations for implementation. After the fixes were implemented, the website demonstrated steady growth.
Industry
Pet supplies / E-commerce
Service
Technical SEO audit
Audit duration
14 days
What We Found & Fixed
01. Filters & Duplicate URLs
- Filters generated thousands of duplicate URLs
- Filter pages overlapped and competed with each other
- Configured canonical rules for filter pages
- Blocked unnecessary URLs using robots.txt and noindex
- Removed duplicate SEO pages across the website
02. Primary Domain
- The website was accessible with both www and non-www versions, creating duplicates
- The preferred search-engine version of the website was configured incorrectly
- Set up a 301 redirect to the primary domain
- Configured the correct canonical domain
- Specified the preferred domain in Google Search Console
- Updated internal links to use a consistent URL format
03. Content & Meta Tags
- Duplicate content and duplicated meta tags
- Thin content on pages with little useful information
- Created unique meta titles for priority pages
- Developed meta-tag templates
- Improved and standardized page content
04. Sitemap.xml
- The sitemap contained URLs returning 404 errors and redirects
- Not all important pages were included in the sitemap
- Rebuilt sitemap.xml using up-to-date URLs
- Configured automatic sitemap updates
- Ensured the sitemap was correctly maintained
05. Internal Linking
- Internal linking was almost completely missing
- Some pages had too few internal links
- Built a structured internal linking system
- Added relevant internal links between pages
- Fixed broken internal links
06. Hreflang & Indexing
- Language versions were not connected through hreflang
- A large number of important pages were not being indexed by Google
- Implemented hreflang across all language versions
- Resolved page indexing issues
- Optimized the crawl budget so Google could crawl the website more efficiently
How the Work Was Done
1–5 days
Data Collection
Website crawling, Google Search Console analysis, and data collection covering indexing, speed, and website structure.
6–11 days
Analysis & Report
In-depth analysis of all identified issues, prioritization, and preparation of a detailed report with actionable recommendations.
12–14+ days
Implementation
Implementation review and support throughout the process — after which the website started growing.
Results After Implementation
| Metric | Before Audit | After Implementation |
|---|---|---|
| Organic traffic | 1,200 / month | 4,200 / month |
| SEO orders | 40 / month | 160 / month |
| Average position | Not tracked | 8 |
| Pages indexed | Could be improved | Fixed |
| Duplicate pages | Critical number | Eliminated ✓ |
| Hreflang | Not configured | Implemented ✓ |
Key Achievements
- Organic traffic increased by 250% — from 1,200 to 4,200 visits per month
- SEO orders increased 4× — from 40 to 160 per month
- Hreflang configured for all language versions
- Major 404 and 4xx issues resolved
- Technical page and meta-tag duplicates eliminated
- Website structure optimized for Google search
Conclusion
A technical SEO audit is not simply a list of fixes that can be forgotten once the report is delivered. Identifying and resolving technical issues that prevent a website from growing allows SEO to work much more effectively. In this case, fixing the key technical issues resulted in a 250% increase in organic traffic and a 4× increase in SEO orders.
