SEO Case Study / Confectionery Website
SEO Promotion for a Confectionery Website
- 13 months
- Ukraine
- E-commerce
organic traffic
sales growth
keywords in TOP 10
Google Maps configured
About the Project
The Client’s Starting Point
- A confectionery website with a wide product range but low search visibility
- Low traffic — 1,490 visits per month despite a high-quality product
- Only 70 keywords in the TOP 10 — low visibility for key search queries
- No presence on Google Maps — nearby customers could not find the business
- Average position was 24 — most pages ranked outside the TOP 20
What the Client Wanted
Increase organic traffic and attract targeted customers through Google Search and Google Maps. The focus was on location-based and commercial queries — people searching for cakes, baked goods, and confectionery products nearby.
Niche
Type
Project Duration
Starting Situation
| Metric | Starting Point |
|---|---|
| Organic traffic | 1,490 / month |
| Keywords in TOP 10 | 70 |
| Average position | 24 |
| Orders from SEO | 80 / month |
| Google Maps presence | Not configured |
What Was Done
01. Technical Audit
- Fixing indexing errors
- Page speed optimization
- Fixing duplicate pages and meta tags
- Proper URL structure
- Implementation of Schema.org structured data
02. Local SEO
- Google Business Profile setup
- Google Maps listing optimization
- Optimization for location-based queries
- Listings in relevant directories
- NAP data setup (name, address, phone)
03. Structure and Keywords
- Keyword research
- Keyword clustering by product category
- New landing pages
- Optimization for local search queries
04. Content
- SEO content for categories
- Optimization of title tags and meta descriptions
- Product page improvements
- Adding product specifications and descriptions
05. Commercial Factors
- UX and page structure improvements
- Trust elements: reviews and guarantees
- Optimization of the purchase journey
- Contact form setup
06. Off-Page SEO
- Backlink building
- Anchor text optimization
- Placements on industry websites
How We Grew the Site
Months 1–3
Foundation
Months 4–9
Growth
Months 10–13
Result
Results
| Metric | Before | After |
|---|---|---|
| Organic traffic | 1,490 / month | 4,276 / month |
| Keywords in TOP 10 | 70 | 318 |
| Average position | 24 | 10 |
| Orders from SEO | 80 / month | 115 / month |
| Google Maps presence | None | Configured ✓ |
Key Achievements
- Organic traffic increased by 187% — from 1,490 to 4,276 / month
- The number of keywords in the TOP 10 increased 4.5× — from 70 to 318
- Google Maps was configured — the business became visible to nearby customers
- Sales from the SEO channel increased by 44%
- Average position improved from 24 to 10
- A local and commercial SEO system was built from scratch
Conclusion
For the confectionery website, the combination of traditional SEO and Google Maps optimization played a key role — a significant share of customers searching for nearby cakes and baked goods comes through Maps. The comprehensive approach delivered strong growth: traffic nearly tripled, the number of keywords in the TOP 10 increased 4.5×, and sales grew by 44%. Over 13 months, the confectionery website became a noticeable player in its niche.
